Event Schedule ๐
Gather at The Abbey
2:00 PM โ 3:00 PM
Arrive early, meet your neighbors, show off your hat, and soak in the festive atmosphere in the Abbey courtyard. The party starts the moment you walk in!
Parade Launch!
3:00 PM
The parade begins from The Abbey at 3 PM. We will samba and bunny hop onto Monroe Street and head toward 5th Avenue; south to Adams, take Adams to 3rd Avenue, then north back to The Abbey. The parade will last approximately 45 minutes.
Jazz & Games
4:00 PM onward
Return to The Abbey for live jazz with Ted Goddard's 10 piece Orchestra playing the arragnements of Prince Shell, community games, Liberty Wildlife birds, and more!
โ ๏ธ Hats are ENCOURAGED! โ ๏ธ
Everyone is encouraged to wear a hat while participating in the parade!
The Parade Route ๐บ๏ธ
Our Route
-
1
Start: The Abbey on Monroe St.
March toward 5th Avenue
-
2
Head South on 5th Avenue
Down to Adams Street
-
3
Head East on Adams Street
To 3rd Avenue
-
4
Head North on 3rd Avenue
Back to The Abbey
Motorcade
A motorcade will lead the parade and another will bring up the rear โ safe, festive, and official!
Street Closure
Monroe Street in front of The Abbey will be closed all afternoon.
Parade Route Map
Getting to The Abbey ๐บ๏ธ
It's Easter Sunday โ plan ahead and skip the parking stress!
๐ Best advice: Leave the car at home. Light Rail and rideshare make it easy and fun!
Getting Here โ Your Options
Valley Metro Light Rail
The easiest way to get downtown on a busy Sunday. Take the light rail to Washington/Central Ave station โ just a short walk to The Abbey on Monroe. No parking, no traffic, no stress. Trains run all day!
Uber ยท Lyft ยท Waymo
Drop off right at the door โ no parking, no walking. Request pickup at The Abbey, 302 W Monroe St, Phoenix. Waymo self-driving cars are also available in the area for a one-of-a-kind arrival!
Bike or Walk
If you live nearby, biking or walking is a perfect way to arrive in the Easter parade spirit. Grid Bike Share stations are available throughout downtown. Lock up at The Abbey and join the fun!
Drive & Park
Driving? Arrive by 1:30 PM to find street parking โ it's free on Sundays! Monroe Street in front of The Abbey will be closed, so approach from 2nd or 3rd Ave. City parking garages are also available nearby.
Parking Heads-Up
Street parking in Downtown Phoenix is free on Sundays. Monroe Street directly in front of The Abbey will be closed during the parade, so plan to park on nearby streets or in a city garage. Arrive early โ it fills up fast!
The Abbey ยท 302 W Monroe St, Phoenix
Downtown Phoenix ยท Rain or shine!
We Honor ๐
Celebrating community champions who inspired us.
Estelle Speros MacDonald
Owner of Estelleโs Bistro, whose talent and energy helped many jazz musicians and singers grow. She enlivened downtown Phoenix during the Goddard Mayoral era, making Estelleโs Bistro a gathering place for the downtown crowd with sparkle, entertainment, and all locally grown creativity. Her legacy of inspiration and joy continues to shine.
Jana Bommersbach
The Belle of Hoover Street, whose esprit de corps and journalism were deeply loved. An Easter Parade/Matzo Ball aficionado, respected voice of Central Phoenix life for decades, and author of The Trunk Murderess. Her contributions to community storytelling and cultural celebration inspire us all.
We miss and are thankful for them โ their legacy lives on in every celebration! ๐
Live Music ๐ท
An unforgettable performance in the Abbey Ballroom after the Parade
The Prince Shell Story
Conducted by Ted Goddard
Prince Shell (born in Lott, Texas 1928, died Scottsdale 2007) "was a mentor and inspiration to generations of Arizona musicians. He is Arizona's link to the bebop era and Chicago jazz tradition" โ Allan Chase, dean of faculty at the New England Conservatory of Music.
Shell's family moved to Chicago in his senior year of high school, where he learned to play the sax and trombone. He arrived in Phoenix in 1949 and joined the Air Force in 1955, where he became chief arranger for the Air Force Dance Band. He shared the bill with and wrote arrangements for Aretha Franklin, Gladys Knight, the Four Tops, the Temptations, Stevie Wonder, and Smokey Robinson and the Miracles.
In Phoenix, Shell performed with Dave Cook's Vanguard and Francine Reed and Monopoly. In June 1982, NYC-based music critic Suzanne McElfresh wrote in the Phoenix New Times: "Shell's arrangements are a grandiose yet natural extension of his piano style โ the same wit, creativity, intelligence, respect, beauty and spontaneity. His style is understated, more like Thelonious Monk."
Prince Shell brought a classy, cerebral sense of jazz to Estelle's Bistro. Five days a week, he played the piano at cocktail hours.
We are thrilled to present Ted Goddard's ten-piece band playing Prince Shell's arrangements in the Abbey Ballroom. We are deeply grateful to Cindy Baker, President of Local No. 586 AFM, for connecting us to this legacy โ and to the musicians who are generously giving their Easter Sunday afternoon to perform for us.
The instrumental music for this occasion is made possible in part by funds supplied by the Recording Companies of the United States and Canada through the Music Performance Trust Funds, a public service organization created under agreements with the American Federation of Musicians. The grant for this performance was obtained with the cooperation of Local No. 586 AFM.
About the Event ๐
What is the Easter Parade / Matzo Ball?
A joyful celebration that brings together diverse cultural traditions in a spectacular display of creativity, community, and connection. This not-necessarily-annual event blends the festive spirit of Easter with Jewish cultural traditions, creating a unique and inclusive celebration.
At its heart, the parade is about expression, transformation, and coming together as a community. Through the art of hat-making and the joy of parade, we celebrate individuality while building connections that strengthen our community bonds.
About The Abbey
The Abbey on Monroe Street in Downtown Phoenix serves as the heart of our celebration. This historic venue provides the perfect backdrop for our parade, embodying the spirit of community gathering and cultural celebration.
As a space dedicated to framing and enlivening all the arts, The Abbey is synonymous with vibrant energy and creativity.
What to Expect ๐
Magnificent Hats
Wear your handcrafted masterpiece or admire the creativity of others. Every hat tells a story!
Matzo Ball Magic
Celebrating a world in which the Matzo Ball is dancing with the Easter Egg.
Memory Making
Have 5 of your friends captured by video by Themes Likes a Party and delivered to your phone by QR code.
Our Sponsors & Partners ๐ค
Thank you to our amazing partners who make this celebration possible!
Liberty Wildlife
Dedicated to nurturing the nature of Arizona through wildlife rehabilitation, environmental education, and conservation programs.
ASU School of Fashion & Design
Partnering to bring professional millinery expertise and creative workshops to our community.
Chocolate Dog Foundation
DO-G-OOD
Support Our Event ๐
Help us keep this celebration FREE and accessible to everyone!
Contributing Artists ๐จ
The talented creators who brought our celebration to life
๐ฏ Artists of the Cornhole Game
Shela Yu
Shela is a Taiwanese American multi-disciplinary artist from Mesa, Arizona, whose work spans murals, paintings, and performance. Her work evokes dreamlike landscapes that play with color and form. With a passion for promoting feminine resilience and nature based healing, Shela also uplifts others through community workshops on cultural identity and connection to nature.
William X Nordrum
William X Nordrum is a Phoenix-based visual artist whose work bridges graffiti roots with contemporary figurative practice. Raised in South Phoenix, he began as a graffiti writer before expanding into life drawing and studio painting. For this Easter exhibition, he presents a hand-painted plywood piece using his graffiti name, merging street identity with seasonal symbolism. William is currently pursuing his fine arts education and preparing to continue his studies at Arizona State University.
๐ Choreographers of the Flash Mob
Sue Campa
Bio coming soon
Ryan Curt Evans
Bio coming soon
Benjie Messer's Bad Cactus Brass Band
Bringing the heat and the brass to the Easter Parade!
What's It All About?
The story of the Easter Parade & Matzo Ball begins in 1980s downtown Phoenix, at Estelle's Bistro, with jazz, chopped liver sculptures, and a community finding itself. Read the full history โ including the stories of Estelle Speros MacDonald and Jana Bommersbach.
๐ Read the Full History